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Harley Davidson
The new Harley Davidson showroom in Auvergne (France) makes maximum use of a vibrant corporate colour scheme to draw in customers. The building is one of the most important Harley Davidson showrooms in Europe and needed to be approved by head office in the United States before the design was finalised. The result is landmark representation of the company’s identity.
Architect ARCHI 3A (Sébastien Chevalier) Location Puy-de-Dôme - France Company involved ArcelorMittal / Bacacier Website www.arcelormittal.com - www.bacacier.com -
Ferrari World
One design issue that was never in question at Ferrari World in Abu Dhabi was the colour of the roof cladding. Ferrari red was the only colour under discussion for this giant building whose roof, splatted like an outsize starfish onto Yas Island, apparently mimics the double-curvature of the side elevation of a Ferrari GT.
Architect Benoy Location Abu Dhabi - UAE Company involved Euramax Coated Products Website http://www.euramax.eu -
IT Fornebu
You can’t miss the portal building at IT Fornebu. Set between four intelligently designed but monochrome office blocks on the site of the former Oslo airport in Norway is this brilliant shock of orange, a building that manages to be arresting without being garish, to stand out without seeming incongruous.
Architect a-lab Location Fornebu - Norway Company involved 3A Composites (ALUCOBOND®) Website www.alucobond.com